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The world population review in March 2021, shows that the world population is nearly 7.9 billion people. According to World Population Prospects, the global population in 2050 will be around 9.77 billion people, which is 2 billion more than what the current population is today.
The Internet community has grown over time to become a very large community. With the current world population of nearly 7.9 billion people, the internet has nearly 5.2 billion users. Going with these figures, 65.6 % of the world population uses the internet. This has a growth rate (2000 - 2021) of 1,331.9 %.
A good number of internet users shop online. As internet access and adoption are rapidly increasing worldwide, the number of digital buyers keeps climbing every year. In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. These statistics show the urgent need to have a branded website for your business.
A branded website has the brand or the trademark of your business. It's the one whose domain name represents your business name. This has a great positive impact on your business and it's highly recommended.
This day and time, to reach your target audience, you must strengthen your digital presence. - Germany Kent.
10 Most Important Reasons You need to have a website with a branded domain name.
By default, most businesses worldwide have some web presence, if only from directory-type facilities such as the business.site, Yahoo! business search (www.yahoo.co.uk), users.wix.com/business name, users.wordpress.com, etc. This form of online presence indexes basic contact information and only a little information about your business. A much more visible presence is your branded website. This usually take the form, yourbusinessname.com, .org, .ng, .site etc.
Whether you're building a portfolio website to showcase your talents/passions, or website for freelancers, or an eCommerce website, you need to get yourself a branded domain name. You can buy your domain and host your site on any of the web hosting companies like Hostinger, Wix, WordPress, etc. This act has numerous advantages on business.
Let me walk you through the important reasons to have a branded website for your business.
1. New business deal
When people search Google using keywords related to business name or services/products, google displays all the information available to the user. If your website is performing well and ranking well on google and makes it to the first or second page, you could make new sales or get noticed and recommendations.
2. Ease of accessibility
Having a branded website for your business makes it easier for your paying and potential clients to access you and your products/services.
3. 24 Hours presence
Your website presence makes it easier for customers to always able to find you anytime, anywhere. Your website continues to present you to customers and secure new customers even outside your working hours. With your online presence, internet users become more convenient accessing the information they need in the comfort of their own home, with no added pressure to buy. If you don't have a branded website, you would lose both your paying and potential customers to your competitors with an online presence.
4. Trust and Credibility.
Having a website for business builds trust and credibility. In ancient times, when a business is mentioned in paper publications, customers expect to see their contact number and address. In the present day, customers expect businesses to have a website or online presence especially when the business is been advertised.
In today’s modern world, there is an expectation for any reputable company to have some kind of online presence.
5. Increased Sales and Revenue.
With the increased tendency for internet users to shop online, your business could increase its sales and generate more revenue if it's given an online presence. A business website exponentially grows your business and breaks geographical barriers. These acts lead to a significant increase in sales.
6. Saves time and Cuts down Costs.
Setting up a website presence has cut down the cost of managing a physical office or store. These costs include but are not limited to the following; staff wages, rent, utilities, furniture, and other interior decoration, etc.
Cutting down these costs will also allow you to lower your prices, giving your business that real competitive edge.
Creating a website could be very easy and cost-effective with the use of CMS (Content Management System) like Hostinger, Wix, WordPress, or Shopify, one can easily create a website with little or no help.
7. Easy exchange of information
A website provides a quick and easy way of communicating information such as working hours, contact information, business location, or products/services, between buyers and sellers.
8. Marketing and Advertisement
The burden of printing and advertising by paper and other expensive ways is reduced with website marketing and advertisement. Having a branded website makes it much easier to spread information about your business when people are searching for them on search engines.
9. Opportunity to Grow
A website represents the company’s portfolio and is a great way to providing a place that acts as a reference for potential investors. It shows what your company is about, what it has achieved, and the future goals of the company.
10. 24/7 Customers' support
A website has made it easier for businesses to provide excellent customer support in a cost-effective manner. The availability of FAQs (Frequently Ask Questions), the use of chatbots on websites, and contact forms have made it easier for business owners to give customer support.
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